Context
- Industry: Retail / D2C eCommerce
- Region: Jordan online retail
- Timeline: 12-week rebuild + 4-week optimization
- Stack: Custom storefront checkout, payment adapters, fulfillment status API, ops console
eCommerce · Retail / D2C
Checkout + Fulfillment Revamp
Rebuilt checkout and fulfillment orchestration for a growth-stage retailer—fewer drop-offs at payment, clearer order status, and warehouse handoff that matched peak demand.
2.1× conversion uplift
Outcomes
- 2.1× conversion uplift on the redesigned checkout path (client analytics)
- Clear order-status messaging reduced support tickets on “where is my order”
- Fulfillment queue that scaled through peak campaign weeks
- Instrumentated funnel so the team could keep iterating after handoff
How we delivered
Approach
- Funnel analysis of drop-off steps before rewriting UI/API contracts
- Hardened payment failure and retry paths
- Warehouse status events pushed to customer-facing tracking
- A/B validation window before full traffic cutover
Client name withheld under NDA. Metrics come from the engagement’s own measurement window; we walk through methodology on discovery calls rather than publishing unverifiable logos.